Splasher the Safety Frog is a mascot for a Central Valley water district, which helps to promote public awareness of outdoor water safety. The task was to recreate a young, friendly character to be used broadly across media.
The concepts show a modernized frog featuring an “S” logo shirt. Featured: social media campaign concept promoting Splasher’s safety rules and the overall mascot design. The “Splasher logo” was designed to carry over into branded t-shirts for team members.
